been said, "No one ever made it to the Olympics without a coach." The same is
true of high achievers who want to win at their chosen field and reach their
dreams. Are you a business owner, executive, or professional who is
looking for an executive coaching firm that will give you lots of choices and
help you sort through sensitive and difficult challenges? Or, are you in
the sports or entertainment fields and want to expand your business opportunities? Would you like
someone genuinely in your corner—a coaching firm with a team of highly
experienced professionals who will support your needs and give you
practical tools to courageously face down and conquer obstacles as you work on
your leadership development? Then
begin a journey with Dr. Elizabeth Fried and her all-star executive coaching
With corporate headquarters located in Carlsbad, (San Diego) California, top
executive coach, Elizabeth was ranked
again in 2012--for three years running--among the
world's leading most influential executive coaches by Coaching Gurus She and her international team of executive coaches will skillfully help you gain personal
insight and challenge you to be your best as you work toward achieving your
deep to get the results you want takes courage and practice. Do you
have the courage? Are you willing to spend the time on yourself, and
on others, to achieve what you want? If the answer is "yes," we invite
you to take the first step and begin a coaching program with our executive
coaching firm. It will be
the best investment you have ever made in yourself.
Remember, you have
to go deep and be courageous if you want to emerge a winner!
You can contact Dr. Fried at
760-633-4444 between 8 AM and 5 PM Pacific Time or by
to discuss your executive coaching needs.
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others are saying:
and I began working together, the company was in the process of being
acquired. With any acquisition there is always a certain level of
turmoil, and we were no different. We experienced significant changes in
our culture that affected not only the way we did business but also
created dramatic increases in the environmental pace and workforce
expectations. Elizabeth was instrumental in helping me pilot the company
to achieve a safe landing through this stormy time. In doing so, she
provided the tough feedback necessary to keep me focused on the
organization’s goals. She consistently held my feet to fire, and did so
with humor and sincere encouragement. For me, she was most valuable in
her uncanny ability to quickly synthesize the dynamics of whatever was
going on at the moment and simplify it, allowing me to step back and
broaden my perspective. Then she would provide me the precise tools I
needed to effectively address the situation. I truly appreciated
our time together. I learned a lot, laughed a lot (often at myself), and
believe I am a more successful leader because of it."
Lee, President, Breg, Inc., Carlsbad, CA
"I spent a year coaching with
Elizabeth Fried during perhaps one of the most tumultuous and complicated
periods of my career. I was transitioning from owning and operating a
successful action sports management agency to taking on a much broader
role as CEO of Dyrdek Enterprises. Drydek Enterprises has multiple
divisions with lots of moving parts, requiring strong leadership. During
our sessions, Elizabeth helped me to navigate these waters and make a
smooth transition without feeling overwhelmed. This allowed me to
maintain my resolve and keep moving forward. Her piercing questions and
ability to grasp my dilemma quickly, helped me to blend the execution of
the intense day-to-day operations, yet stay focused on being both
visionary and strategic. Additionally, she also gave me perspective on
how to maintain a happy family life while undergoing this challenge. I
truly appreciated that she never let me off the hook and always held me
accountable, making it very clear she authentically cared about my
success. It is my pleasure to recommend her to any executive who wants to
become a more effective leader."
Conroy, CEO, Dyrdek Enterprises, Inc., Los Angeles, CA
“Elizabeth is a rare individual who has
deep expertise, high integrity and an understanding of the human condition
that makes her highly capable of providing consulting and top executive
coaching services. We worked with her executive coaching firm more than
once when I was the Global HR Business Partner at SAP and subsequently in
my current role at ACCO Brands. In all cases she was able to
navigate the specific
challenges we were encountering and design an outstanding solution. She
brings new solutions and new learnings to those being coached and everyone
she comes in contact with throughout the engagement. She is a true
professional and an excellent person. I give my highest possible
recommendation to Elizabeth and her executive coaching company without reservation."
–Sean Nelson, Vice President,
Global Talent Management and HR Shared Services, ACCO Brands, International,
"Elizabeth Fried is one of the most
accomplished executive coaches that I have ever had the privilege of
working with. She gives honest feedback, objective overviews and clearly
sees what others cannot. Her assessments are always timely, accurate and
objective. If your goal is leadership development or business
improvement, you cannot do better than her executive
coaching firm to move any
–Dennis Conforto, Chairman &
CEO, A-Z Media Group, San Diego, CA
"I originally hired Dr. Elizabeth
Fried to provide executive coaching for executives on our staff. After
some initial meetings with her, I was convinced that I should be the
first subject in order to alleviate fears among our team. My experience
was stellar. I confirmed to my team that Dr. Fried would provide
coaching in a supportive, non-judgmental, and totally confidential
atmosphere. More importantly, she could help slice through issues,
identify needed behavioral changes and work with the executive team to
transform them into more effective leaders. Dr. Fried makes you look at
the real you and holds you accountable for changes that you need to
make. For many leaders, there are few who you can trust to tell you like it
is and help you improve. She is one of them. Not only is she an expert executive coach, she defines the qualities I really want in my
inner circle: honesty, trustworthiness and help."
–Robert Westfall, President,
Solatube, International - Headquartered in Vista, CA
"An elite athlete has coaches to
help develop and strengthen skills and capabilities as well as create
focus and confidence in preparing for the championship. As my executive
coach, Elizabeth Fried did just that. Through her expert advice and
coaching, I’m far more effective--in my leadership role, in my job as a
mentor empowering my staff, and as a trusted advisor deepening collegial
relationships with my peers. I genuinely appreciated the benefit of
having a truth-teller who I could confide in, who supported me, and held
me accountable for the transformational work I experienced. Personally
and professionally, I have become a more effective business executive and
leader as well as a better father, husband, and friend."
–David Kaput, Sr. Vice
President, ACCO Brands, International,
the first month of working with your executive coaching firm, I
began to see changes that allowed me to accomplish things with more ease
and efficiency. The music business requires flexibility, creativity,
and focus--with often impossible deadlines. I'm now able to balance these
pieces with much less stress. This enabled me to not only satisfy clients
but also strengthen my bottom line—and this year's numbers are proof, nearly doubling those of
last year! I truly appreciate all that you have done to help
me achieve this goal."
–Carlos Castro, Owner and Producer, Watersound Productions,
Los Angeles, CA
"I hired Elizabeth
Fried as my executive coach during a time of personal and professional
transition. She was a great resource and inspiration for me as I managed
the details of ending my 9 years of employment with ASTD and began
focusing on building my business. I have now completed the full transition
to business owner and am thrilled at the opportunities that lie ahead. In
addition to the focus on my career, I also began to focus on transforming
my health. I was almost 160 lbs. and approaching a size 14 when I began
working with Elizabeth. Since then, I have lost almost 30 pounds and
10% body fat, and wear a size 4. Elizabeth introduced the idea of not just
losing weight, but having a sculpted body… having a vision for the end
result and really connecting with the 'why.' Well one thing turned into
another, and I did go from losing weight to sculpting--and, at the age of
47 I competed in my first body building competition on October 2009!
That’s one trophy I am extremely proud of! Thanks for your guidance and
– Maureen Orey, M.Ed, CPLP,
President Workplace Learning & Performance Group, San Diego, CA
"Elizabeth coaches me on an ongoing
basis. Her knowledge and expertise as an executive coach pushes me to
further my abilities and strengths. She helps me to grow my weaknesses
into strengths, which enables me to grow and evolve in my business as well
as personal life. I would recommend Elizabeth to anyone who wants to
enhance their work life or personal life. You have to be willing to want
it and work for it. She helps you to be the best that you can be."
–Stacy Hunjadi, Branch Manager,
Prime Lending, San Diego, CA
"Having booked Dr. Fried before several
years ago for our South Florida conference, it came as no surprise that
she was one of our more memorable keynote speakers and an incredible hit
at our 2nd Annual HR Conference at Sea. Her amazing one-on-one
coaching session with an audience volunteer, provided us with keen insight
into the process of executive coaching. By using expert questioning
techniques, she was able to get the volunteer to open up about her
challenges, come up with various alternatives to make changes, analyze and
discuss the alternatives, and select the best solution. And she did
this without ever making a suggestion!
I very comfortably recommend Dr.
as one of the best presenters I have seen."
–Roy A. Lantz, CCP, SPHR,
Executive Vice President, American Recruiters, Ft. Lauderdale, FL
“While I’ve always had confidence and
optimism for my career, your coaching helped me to go deep and discover
the barriers holding me back from taking my career to the next level. Your
coaching also allowed me to discover my strengths and what further value I
can bring to clients. I have already begun to see this materialize in my
current client engagements. Now, I feel like nothing can stop me
from getting what I want! Thank you.”
–Temre Greene, International
Organizational Development Consultant, Sydney, Australia
Contact us at 760-633-4444 or email us at
Two dozen professionals and growing...
Starts With YOU
Executive coaching is a present-centered program of what it is you and your
business want to achieve, how we are going to achieve it, when we are going to
achieve it and all the steps we are going to take in getting there.
Let us take an
experiment with our Executive Coaching
programs to examine what it might take for you to
benefit from an executive coach :
Be willing to change. Shortcuts are never an option, if you are not 100%
committed to making the effort it will not work.
Be open to constructive criticism. This feedback is imperative for
improvement. It is always very hard to see yourself as others see you.
Measure yourself accurately. We will look into the insight from those
around you that work for you. Always looking for honest feedback to better aid
where we stand.
The difficult truth is, we seldom listen. We must learn to listen to
An executive coach helps you take charge of your reality: not dance around it.
We require that you
ask yourself difficult questions about who you are. This requires time and it
all depends on how eager you are to change.
By honestly following
through we can ensure better quality and results through our executive coaching
How does having an
In today’s Companies,
executives are in need of new tools to create and utilize the power of
collective human behaviors. Consider this, if the results you’re receiving are
not the results you expect then maybe it is time for change.
Many high profile
executives such as Jack Welch and Michael Dell have realized that people need
Coaching. Why? Because it takes courage to change.
Galileo said, "All
truths are easy to understand once they are discovered; the point is to
My question to you
is: how soon are you willing to do something?
Keep In Mind about
Executive Coaching is not for everyone. Do don't beat yourself
up if it doesn't work out. Instead, focus on finding a the right fit with
your coach. You're going to be doing a lot of work on yourself, so it's
important to have someone you trust.
Executive coaching isn't for every business because
the culture must support it..
Executive coaching can be a leading way to aid in
your business success.