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Go Deep, Be Courageous, Emerge a Winner!

Serving the Business and Professional Community since 1983! 

N. Elizabeth Fried, Ph.D.

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Self-Assessment Offerings

Management Assessments

Management Assessments are very important steps we take to ensure quality results. We consider  where you are, where you are going, and how you are going to get there when selecting which Management Assessments are right for you.

There are many types of self-assessments—behavioral style, values, and thinking (cognitive) processes.  The behavioral styles tell us how we act.  The values tell us why we act—our drivers.  And, the thinking (cognitive) processes tell us what we perceive about the world around us.  All three help us understand ourselves better and provide ways for us to increase our performance and be more successful.  We are certified on all the assessments we use, which have been validated with extensive testing.  Take a moment to scan through your options below and see where you might like to begin. 

Behavior Styles—Success Insights™

Research has shown that people tend to be attracted to and influenced by people whose behavior styles are similar to their own.  Understanding your behavioral style and those of others will help you be more effective in communicating with your co-workers, clients, and managers.  This is an excellent tool for sales people who want to be more influential with their customers.  It also is a great tool for managers to use with new employees.  It quickly allows a manager to zone in on the work style of a new hire and determine how to best give feedback and delegate assignments.  This extra edge helps managers motivate their staff to achieve peak performance.

The assessment takes between ten to fifteen minutes to compete.  When finished, you'll receive a 20-page report that reflects your natural behavioral style and your behavioral style at work.  You'll learn the extent to which these two styles are either align or conflict and why you may either be relaxed or stressed in your work environment.  Additionally, you'll receive a downloadable workbook to help you analyze your report and create an action plan for success. 

You can choose to purchase this assessment and complete the workbook on your own.  Alternatively, you can request a one-hour debrief at an additional fee.  To learn more, please contact

To review recent research on the history, reliability, and validity of these instruments, you may download the following PDF document:  Behavioral Styles Research Report.

Behavior Styles—For Groups and Teambuilding

Are you an Eagle, Parrot, Dove, or Owl?  For groups we also offer another version of the DISC that provides a high energy, fun and inspirational learning experience that sticks.  Taking Flight with DISC uses storytelling, mystery, and a bird analogy to help participants become self-aware and thus more likely to maximize their talents, better recognize and manage their challenges, and produce better results.  Self-aware employees also work better with their colleagues, which enhances teamwork at every level in your organization and shapes your culture.  In return, your company experiences higher morale, lower turnover, and greater profits.

We apply what we remember and the Taking Flight birds are "sticky."  People retain style insights more effectively with the birds than with the letters D-I-S-C.  They add colorful energy and life to training programs and create an engaging experience for participants.

Check out the Taking Flight Sample Report.  You can down load a one-page overview also go to our online store and click on the Business tab to check out prices and the full complement of products.


Values—Workplace Motivators™

What is your personal mission?  What are the key drivers in your life?  What is your passion?  It will be quite a revelation when you understand how just one or two values affect your motivation and ultimately your personal and job satisfaction. Once you are clear on this, you can make better career and personal choices.  As a bonus, understanding and appreciating others' values can increase your effectiveness at framing your communications to appeal to their motivations.  This small adjustment will help expand your sphere of influence to get buy-in when selling ideas or products.

The assessment takes between ten to fifteen minutes to compete. When finished, you'll receive a 23-page report that reflects your values hierarchy. Here's what you'll learn:

  • The general characteristics of your values

  • How your values contribute to your organization's success

  • The best ways to manage and motivate you

  • Training, Professional Development, and Learning Insights

  • How to overcome possible limitations imposed by your values

To learn more, please contact us.

Executive Coaching Starts With YOU

Executive coaching is a present-centered program of what it is you and your business want to achieve, how we are going to achieve it, when we are going to achieve it and all the steps we are going to take in getting there.


Let us take an experiment with our Executive Coaching programs to examine what it might take for you to benefit from an executive coach :

  • Be willing to change. Shortcuts are never an option, if you are not 100% committed to making the effort it will not work.

  • Be open to constructive criticism. This feedback is imperative for improvement. It is always very hard to see yourself as others see you.

  • Measuring yourself accurately. We will look into the insight from those around you that work for you. Always seeking honest feedback to better aid where you stand.

  • he difficult truth is that we seldom listen. We must learn to listen to feedback.

An executive coach helps you take charge of your reality, not dance around it. We require that you ask yourself difficult questions about who you are. This requires time and it all depends on how eager you are to change. By honestly following through, we can ensure better quality and results through our executive coaching programs.

How does having an executive coach sound? In today’s Companies, executives are in need of new tools to create and utilize the power of collective human behaviors. Consider this: If the results you’re receiving are not the results you expect, then maybe it is time for change. Many high profile executives such as Jack Welch and Michael Dell have realized that people need Coaching. Why? Because it takes courage to change.

Galileo said, "All truths are easy to understand once they are discovered; the point is to discover them."  My question to you is: how soon are you willing to do something?

 Keep In Mind about Executive Coaching...

  • Executive Coaching is not for everyone, don't punish yourself if it doesn't work out. Focus on getting a good fit with your coach. You're going to be doing a lot of work on yourself, so it's important to have someone you trust.
  • Executive Coaching isn’t for every business.