Executive Coaching and Assessment

It's been said, "No one ever made it to the Olympics without a coach." The same is true of high achievers who want to win at their chosen field and reach their dreams. Are you a business owner, executive, or professional who is looking for an executive coaching firm that will give you lots of choices and help you sort through sensitive and difficult challenges? Or, are you in the sports or entertainment fields and want to expand your business opportunities? Would you like someone genuinely in your corner—a coaching firm with a team of highly experienced professionals who will support your needs and give you practical tools to courageously face down and conquer obstacles as you work on your leadership development? Then begin a journey with Dr. Elizabeth Fried and her all-star executive coaching company team. With corporate headquarters located in Carlsbad, (San Diego) California, Elizabeth was ranked among the world's top 15 most influential executive coaches by Coaching Gurus in 2010 and again in 2011. She and her international team of executive coaches will skillfully help you gain personal insight and challenge you to be your best as you work toward achieving your objectives.

Going deep to get the results you want takes courage and practice. Do you have the courage? Are you willing to spend the time on yourself, and on others, to achieve what you want? If the answer is "yes," we invite you to take the first step and begin a coaching program with our executive coaching firm. It will be the best investment you have ever made in yourself.

Remember, you have to go deep and be courageous if you want to emerge a winner!

“Elizabeth is a rare individual who has deep expertise, high integrity and an understanding of the human condition that makes her highly capable of providing consulting and executive coaching services. We worked with her executive coaching firm more than once when I was the Global HR Business Partner at SAP and subsequently in my current role at ACCO Brands. In all cases she was able to navigate the specific challenges we were encountering and design an outstanding solution. She brings new solutions and new learnings to those being coached and everyone she comes in contact with throughout the engagement. She is a true professional and an excellent person. I give my highest possible recommendation to Elizabeth and her executive coaching company without reservation."

–Sean Nelson, Vice President, Global Talent Management and HR Shared Services, ACCO Brands, International

"Elizabeth Fried is one of the most accomplished executive coaches that I have ever had the privilege of working with. She gives honest feedback, objective overviews and clearly sees what others cannot. Her assessments are always timely, accurate and objective. If your goal is leadership development or business improvement, you cannot do better than her executive coaching firm to move any process forward."

–Dennis Conforto, Chairman & CEO, A-Z Media Group, San Diego, CA

"I originally hired Dr. Elizabeth Fried to provide executive coaching for executives on our staff. After some initial meetings with her, I was convinced that I should be the first subject in order to alleviate fears among our team. My experience was stellar. I confirmed to my team that Dr. Fried would provide coaching in a supportive, non-judgmental, and totally confidential atmosphere. More importantly, she could help slice through issues, identify needed behavioral changes and work with the executive team to transform them into more effective leaders. Dr. Fried makes you look at the real you and holds you accountable for changes that you need to make. For many leaders, there are few who you can trust to tell you like it is and help you improve. She is one of them. Not only is she an expert executive coach, she defines the qualities I really want in my inner circle: honesty, trustworthiness and help."

–Robert Westfall, President, Solatube, International - Headquartered in Vista, CA

"An elite athlete has coaches to help develop and strengthen skills and capabilities as well as create focus and confidence in preparing for the championship. As my executive coach, Elizabeth Fried did just that. Through her expert advice and coaching, I’m far more effective--in my leadership role, in my job as a mentor empowering my staff, and as a trusted advisor deepening collegial relationships with my peers. I genuinely appreciated the benefit of having a truth-teller who I could confide in, who supported me, and held me accountable for the transformational work I experienced. Personally and professionally, I have become a more effective business executive and leader as well as a better father, husband, and friend."

–David Kaput, Sr. Vice President, ACCO Brands, International, Headquartered in Lincolnshire, IL

"Within the first month of working with your executive coaching firm, I began to see changes that allowed me to accomplish things with more ease and efficiency. The music business requires flexibility, creativity, and focus--with often impossible deadlines. I'm now able to balance these pieces with much less stress. This enabled me to not only satisfy clients but also strengthen my bottom line—and this year's numbers are proof, nearly doubling those of last year! I truly appreciate all that you have done to help me achieve this goal."

–Carlos Castro, Owner and Producer, Watersound Productions, Los Angeles, CA

"I hired Elizabeth Fried as my executive coach during a time of personal and professional transition. She was a great resource and inspiration for me as I managed the details of ending my 9 years of employment with ASTD and began focusing on building my business. I have now completed the full transition to business owner and am thrilled at the opportunities that lie ahead. In addition to the focus on my career, I also began to focus on transforming my health. I was almost 160 lbs. and approaching a size 14 when I began working with Elizabeth. Since then, I have lost almost 30 pounds and 10% body fat, and wear a size 4. Elizabeth introduced the idea of not just losing weight, but having a sculpted body… having a vision for the end result and really connecting with the 'why.' Well one thing turned into another, and I did go from losing weight to sculpting--and, at the age of 47 I competed in my first body building competition on October 2009! That’s one trophy I am extremely proud of! Thanks for your guidance and support Elizabeth!

– Maureen Orey, M.Ed, CPLP, President Workplace Learning & Performance Group, San Diego, CA

"Elizabeth coaches me on an ongoing basis. Her knowledge and expertise as an executive coach pushes me to further my abilities and strengths. She helps me to grow my weaknesses into strengths, which enables me to grow and evolve in my business as well as personal life. I would recommend Elizabeth to anyone who wants to enhance their work life or personal life. You have to be willing to want it and work for it. She helps you to be the best that you can be."

–Stacy Hunjadi, Branch Manager, Prime Lending, San Diego, CA

"Having booked Dr. Fried before several years ago for our South Florida conference, it came as no surprise that she was one of our more memorable keynote speakers and an incredible hit at our 2nd Annual HR Conference at Sea. Her amazing one-on-one coaching session with an audience volunteer, provided us with keen insight into the process of executive coaching. By using expert questioning techniques, she was able to get the volunteer to open up about her challenges, come up with various alternatives to make changes, analyze and discuss the alternatives, and select the best solution. And she did this without ever making a suggestion! I very comfortably recommend Dr. Fried as one of the best presenters I have seen."

–Roy A. Lantz, CCP, SPHR, Executive Vice President, American Recruiters, Ft. Lauderdale, FL

“While I’ve always had confidence and optimism for my career, your coaching helped me to go deep and discover the barriers holding me back from taking my career to the next level. Your coaching also allowed me to discover my strengths and what further value I can bring to clients. I have already begun to see this materialize in my current client engagements. Now, I feel like nothing can stop me from getting what I want! Thank you.”

–Temre Greene, International Organizational Development Consultant, Sydney, Australia